We all seem to have them; those unloved and unwanted pieces of furniture that we inherited from friends and family or picked up somewhere on the street to furnish a hastily moved into apartment. Once we don’t need them anymore, the temptation is to put them back out on the street or into a skip to become someone else’s problem. Nina Tolstrup from Studiomama is encouraging us to take another look at these throwaway pieces with a new collection entitled “Re-Imagine.”
Nina Tolstrup, a graduate of Les Ateliers school of Industrial Design in Paris, founded Studiomama in London. The studio has a history of looking in unexpected places to find beauty. Re-Imagine questions our resourcefulness and attitudes to waste by giving old pieces a proverbial and literal lick of paint to transform them into desirable objects. The collection consists of a number of chairs that have been repainted in bright colors that mesh perfectly with modern trends. Tolstrup enlisted textiles from David David Design to complete the transformations. Bright geometric patterns compliment the pure and playful blues, yellows and oranges of the furniture. Tolstrup hopes to encourage us to work with craft people to add a personal touch to old pieces.
Re-Imagined is showing at 19 Greek Street Gallery during the 2012 London Design Festival. So if you’re in that neck of the woods, pop on over to get inspiration. And even if you don’t, how about giving a little love to some furniture in need.